A study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Here are 10 tips for designing an effective trade show follow-up campaign. A follow-up campaign is one designed to address the other 90 percent of show leads, including show attendees who never made it to your booth, and to ensure that no other potentially qualified leads fall through the cracks.
Early Season Scent Control from Bowhunting.
Todd Graf and his staff of expert hunters, writers, photographers, and videographers have been in the online hunting business a long time. I was excited when they started Bowhunting. If there are email exclusive offers there is a great chance of getting people to sign up as a subscriber.
There are lots for subscribers to click on as they go from their inbox to the site. They also have great photography for their product images, headers, and in their blog posts.
People love visuals and Bowhunitng. I also forgot to mention earlier that the subject line Early Season Scent Control is a wonderful example of how a company can use timely events to be more relevant to their clients and subscribers.
I am looking forward to lots of great things from Bowhunting. They have a great staff of marketers and writers. I look forward to their next email. Summary These four companies all have remarkable email campaigns that use great content with great email image design to capture the attention of hunters through the email channel.
Some of the recurring themes that stand out in these campaigns include: There is a lot of potential for you and your company to take advantage of email. When it comes to marketing the power to sell products comes through gaining trust of your list of customers.
Best of luck with your email campaigns and feel free to share any experiences you have had with email marketing.
Related posts on Hunting Business Marketing.The future of email marketing is here. And it’s personalized. Email marketing works and it’s quick, efficient, and cost-effective. Whether sending out an occasional newsletter or using advanced features like segmentation, automation, or personalized customer journeys, the more personal the better.
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3. Using the same follow-up email to every show is the surest way to get your message ignored. Be sure to always identify the specific show, by name, in the subject line and in the first paragraph, at minimum.