Political campaign advertising

President Gerald Fordduring the presidential campaign. Modern technology and the internet[ edit ] Main article: Internet activism The internet is now a core element of modern political campaigns. Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience.

Political campaign advertising

The law also prohibits certain types of misrepresentation in political advertising and campaign communications. This brochure explains what you need to know to insure that your political advertising and campaign communications comply with the law. If you are not sure what the law requires, do the cautious thing.

Political Advertising: What Effect on Commercial Advertisers

Use the political advertising disclosure statement whenever you think it might be necessary, and do not use any possibly misleading information in political advertising or a campaign communication.

If you are using political advertising or campaign communications from a prior campaign, you should check to see if the law has changed since that campaign.

Candidates for federal office should check with the Federal Election Commission at for information on federal political advertising laws. What Is Political Advertising? The disclosure statement and notice requirements discussed in this section apply to "political advertising.

Political campaign advertising

Do not confuse this special term with your own common-sense understanding of advertising. To figure out if a communication is political advertising, you must look at what it says and where it appears. If a communication fits in one of the categories listed in Part A below and if it fits in one of the categories listed in Part B belowit is political advertising.

What Does It Say? Political advertising includes communications supporting or opposing a candidate for nomination or election to either a public office or an office of a political party including county and precinct chairs.

Political advertising includes communications supporting or opposing an officeholder, a political party, or a measure a ballot proposition. Where Does It Appear? Political advertising includes communications that appear in pamphlets, circulars, fliers, billboards or other signs, bumper stickers, or similar forms of written communication.

Political Advertising

Political advertising includes communications that are published in newspapers, magazines, or other periodicals in return for consideration. Political advertising includes communications that are broadcast by radio or television in return for consideration.

Political advertising includes communications that appear on an Internet website. The law provides that political advertising that contains express advocacy is required to include a disclosure statement.

The person who causes the political advertising to be published, distributed, or broadcast is responsible for including the disclosure statement.

The law does not define the term "express advocacy.

Political campaign advertising

Therefore, a disclosure statement is required any time a candidate, a candidate's agent, or a political committee authorizes political advertising.

The precise language of political advertising authorized by someone other than a candidate, the candidate's agent, or a political committee will determine if the advertising contains express advocacy and is therefore required to include a disclosure statement.

Generally, the question is whether the communication expressly advocates the election or defeat of an identified candidate, or expressly advocates the passage or defeat of a measure, such as a bond election. The inclusion of words such as "vote for," "elect," "support," "defeat," "reject," or "Smith for Senate" would clearly constitute express advocacy, but express advocacy is not limited to communications that use those words.

Similar phrases, such as "Cast your ballot for X," would also constitute express advocacy. Wisconsin Right to Life, Inc. It is a question of fact whether a particular communication constitutes express advocacy. If you are not sure whether political advertising contains express advocacy, do the cautious thing and include the disclosure statement.

That way there is no need to worry about whether you have violated the law. The concept of "express advocacy" is relevant in determining whether political advertising is required to include a disclosure statement.

However, the political advertising laws governing the right-of-way notice, misrepresentation, and use of public funds by political subdivisions will apply to political advertising regardless of whether the advertising contains express advocacy.

A disclosure statement must include the following: The disclosure statement must appear on the face of the political advertising.The harsh tone of political advertising, the often controversial techniques employed by political advertisers, and the fact that the competing claims made in campaign ads are beyond review, have raised questions about the goals of political advertisers.

Advertising on television is a major component of political campaigns. According to The Washington Post, $ million was spent in the presidential election on TV ads by the campaigns for Barack Obama and Mitt Romney.

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign.5/5(1). Nov 14,  · News about Political Advertising, including commentary and archival articles published in The New York Times.

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